Pure Thinking

Go Disco This Holiday Season

It's that time of the year again... everyone's #1 favorite viral marketing campaign - and the one that no one can remember the owner of (it's OfficeMax) is back - and this year, it's disco.

It's Not Everyday You Are on Everyday with Libby & Natalie

One of our star clients, Excelsior Youth Center, got to showcase their charm and talent on the local show, Everyday with Libby & Natalie. Instructor Ms. Trish, and students Amanda and Regina from the Culinary Arts Program, taught viewers how to make a budget-friendly gourmet meal and their signature dish, Sopa.

 

Want to learn more about Excelsior Youth Center? Visit their website, or check out their Facebook page.

CU-Boulder students create Pac-Man Vacuum Game

Check out this video of CU-Boulder aerospace engineering students creating a Pac-Man Vacuum game to demonstrate their use of unmanned aerial system software. It would be even more impressive if they were able to discover a way to get college students to actually clean their dorms and apartments!! -- Tim

Another Day at Pure

Working at 24th and Lawrence comes with its charms. Today, a group of young, aspiring artists film a low-rate rap video. Notice the resourceful, low-cost use of the top of a car to capture the shot at just the right angle. I think we can expect to see a lot more from this group in the near future.

 

Special thanks to our own Todd Fisher for beatboxing in the background of this video clip.

 

Intern Post: My Saturday night was a lot better than yours...

“Wanna do something?”

“Ooo… I can’t. I’m actually going to a Gala… It’s for work.”

“Oh.”

That’ll shut your friend up. "What are you doing going to a Gala?". their thinking.

I got to attend the Little Wishes, Big Dreams Fundraiser Gala for the Children’s Hospital. I was there with three of my colleagues, Lara, Kate and Michelle to help escort media; making sure the photographers got great photographs. The truth is, it would be difficult to take a bad photograph at this event. Everyone looked absolutely stunning, and everyone was in high spirits and eager to support such a great cause.

This opportunity was different than my other experiences at Pure. This past summer I worked a handful of big events, and had forgotten how good it feels to be at an exclusive event like this, making sure everyone is enjoying themselves.

Some of the lovely guests included Governor and Mrs. Ritter, Chairpersons Darci & Jack Overstreet, with CBS4’s Molly Hughes and Jodi Brooks and emcees.

The event raised $2 million, taking place at the Hyatt Regency Hotel in downtown Denver. More than 1,400 were in attendance.

Following dinner, the 2009 Ambassadors – Alberto Robledo-Araujo, Michelle Gaffney, Benjamin Patterson, Lars Skoric, Rose Vu and Tanner Waterman took the stage and were introduced to the crowd. A short video followed, highlighting three of Children’s prominent programs; Neurology, Oncology and Pulmonology. The video illustrated some of Children’s Big Dreams for the future of pediatric healthcare.

There was a silent auction as well as a live auction. Some of the bidding items included
a 2010 Lexus HS250h luxury Hybrid presented by Kuni Lexus of Littleton and Colorado Springs and a chance to sing-a-long live with Loggins and Messina to “Your Momma Don’t Dance.” The night ended with a live performance by 70’s group Loggins and Messina.

For more information on programs of The Children's Hospital, log on to www.thechildrenshospital.org.

It’s not every day you get to go to a Gala, let alone a Gala benefiting such a thoughtful cause!

Kate, Lara, Me, Michelle

Our own Tim Carroll and his wife Heather attended

The brave and charming ambassadors for the Children's Hospital

Photos courtesy of www.BlackTie-Colorado.com, for a complete album visit their website.

Clearing out the candy jar

If you're like me, and already feeling guilty about the number of times you've dipped into the leftover Halloween candy stash, here are five ways to keep it off of your waistline and toward some greater good. You can donate it to charity or, in the spirit of the economy, sell it to your dentist for $1 per pound via halloweencandybuyback.com (oh, and they donate it to charity too). Details here.

-- Kate

It's the most wonderful time of year. Already?

 

It's not even Halloween yet and the Halloween candy has been exiled to the clearance section at the grocery story. The aisles are now full of candy canes, tinsel and other red and green treats. Can't we enjoy one holiday before moving onto another? Every year, the Christmas season seems to come upon us earlier. Before we know it, holiday ads will start running in August. According to a recent New York Times story, retailers say the have a good excuse for rushing the holiday season this year - the economy.  

By pushing the holidays early, retailers are hoping that cash-strapped consumers will have more time to spread out their purchases, make decisions and ultimately purchase products. With this extra time retailers are hoping to avoid the National Retail Federation's predicted 1 percent decline in sales this season versus last.

Not only are shoppers getting extra time to bask in the holiday spirit, but they can expect to see ads that appeal to the emotional side of the holiday season with themes of family, friends and giving. Like everything else this year, holiday ads will also be focusing on celebrating on budget emphasizing discounts and sales.

Will the extra time to think about your holiday shopping and emphasis on the emotional side of the holidays drive sales? Only time will tell but from my perspective as one consumer, I will spend money either way. Let us enjoy our candy corn and turkey before we see candy canes grace the grocery store shelves and holiday ads running on TV.

- Shannon