Show up to a Chic-Fil-A on July 10th in a cow costume to receive a free combo meal. Don't worry, If you are feeling a bit sheepish dressing yourself in beef to chase after chicken, hold your horses - come with any beefy apparel (hat, t-shirt, headband) for the consolation prize, an entree.
Oh the lengths one will go for free food... whose coming with me??!!
-Michelle
Window shopping takes on a new meaning with the emerging technology of augmented reality. "Augmented Reality is a way of combining real-time images with computer-generated ones to create a new version of reality in full 3D." Technology that creates a virtual image of a completed Lego set with just the scrambled pieces held in your hands. Walk past a store and receive promotional offerings via your mobile phone. And test drive your dream car in the cubicle.
In addition to intense brand interaction just imagine the increased ease of shopping... no longer required to try on clothes; they can try you on! Or when purchasing "self-assembly required" items will it now be accompanied by the holographic "how-to" video so we no longer need to read the instruction manual? And imagine the intrigue of making it to the movie for previews when you can live in the trailer!
Check out the full story here
-Michelle
In a time when many companies are reporting losses and anxiously looking to the future, so also are brands who have unearthed the valuable loopholes. The latest brand evaluation from Millward Brown Optimor reported increased brand value within companies who effectively communicate consumer value, such as H&M and Wal-Mart. Another hidden jewel discovered fell within recession inspired offerings, such as eBay and Amazon. Even luxury brands, such as Louis Vuitton, Hermes, and Rolex all increased in brand value, indicating potential for continued positive growth. And of course Google cashes in at number one!
Lesson of the day: Where there are losers, there are also winners.... get creative, find the silver lining, and join the winners.
Read full article at: Marketing Daily
--Michelle
