Testicular Cancer foundation ad goes low-brow

Thanks to AdRants for directing us to this thought-provoking commercial supporting a Testicular Cancer Research Foundation.

The Foundation understands that only really direct, toilet humor mixed with a touch of sports will be strong enough to get men to perform the unpleasant tasked that is being asked of them.

It's a great lesson of "knowing thy audience," similar to our recent posting about Amstel and its audiences