I think I am being set up
As I watched Budweiser's new "Lager Lessons" commercials that filled practically every commercial break on Sunday's NFL playoff games, I couldn't help but think there's a sucker punch coming. In them, a smug spokesperson spews a banal brewing primer, none of which is the least bit interesting.
These spots are too uninspired and insipid to actually be all there is to it. Please, Budweiser, tell me this is a hoax. You're going to blow him up or take him out sniper-style or something, right? As David Ogilvy said, you can't bore people into buying your product. --Gregg