February 25, 2009

Before you hit send...

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We've all picked up on the most common of PR email blunders  - bombarding reporters with impersonal mass messages, sending releases on topics irrelevant to what they cover - but after reading Josh Bernoff's blog, I realized that our industry still has a lot to learn. According to Josh, a Forrester research analyst, a study of his inbox over a two week period revealed that three-fourths of the PR emails he receives are irrelevant, and that's not even counting the emails trapped in his spam filter. Click here for more on his findings.



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