April 06, 2009

Is more ambient advertising a sign of the times?

Ambient

Brandweek recently published an article providing some interesting insight as to why ambient ads are on the rise - the economy. According to BrandWeek, ads are popping up in more and more public spaces because these previously untouched areas are considered “found money.” So, is the ambient trend less a sign of creativity and more a product of the recession machine? And at what point will we capitalize on any and every visible surface to the point that ambient work can no longer stop traffic, turn heads, and wow the public?

--Kate

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