The power of the right song
Finding the perfect song to accompany an ad can make it…or break it. Songs have an uncanny ability to distill an experience, unravel an emotion, tell a story and truly drive a normal ad into a memorable, poignant ad that will personally connect the consumer to the product, and actually compel them to buy the product.
AdWeek recently published an article where six experts in advertising and branding pick The 5 Worst (and Best) Ad Songs of All Time. What’s your top 5?
Wow - some real cringers in there - "Blister in The Sun" for a food ad? Yeouch.
Posted by: Eric @ Coupe | June 10, 2009 at 09:21 AM