Brands Who Find the Silver Lining...

In a time when many companies are reporting losses and anxiously looking to the future, so also are  brands who have unearthed the valuable loopholes. The latest brand evaluation from Millward Brown Optimor reported increased brand value within companies who effectively communicate consumer value, such as H&M and Wal-Mart. Another hidden jewel discovered fell within recession inspired offerings, such as eBay and Amazon. Even luxury brands, such as Louis Vuitton, Hermes, and Rolex all increased in brand value, indicating potential for continued positive growth. And of course Google cashes in at number one!

Lesson of the day: Where there are losers, there are also winners.... get creative, find the silver lining, and join the winners.

Read full article at: Marketing Daily

--Michelle