Lara Day, here again. This time I need
to rant. Many recent conversations have been about a man I have no respect for:
Tiger Woods. Or Cheta Woods, as I call
him. Many of us have seen the Nike ad that pre-Masters and most of us
have an opinion. Here is mine: dumb, dumb, dumb. I’ve heard marketing experts
talk about how Nike and Tiger should re-engage with the public. One
thought, for Tiger to be forgiven publicly, he needed to be chastised –
publicly. Who’s going to do that? Nike? No. His Mom?
No. And this is where my issue with the approach begins. They
decided the honors should go to his dead dad. Classy. Apparently, Nike
spliced and diced the voice of Earl Woods from comments made in a 2004
documentary. And here’s what pisses me off: 1) apparently
the comments are about Cheta Woods’ mom and 2). Earl cheated on Tiger’s mom
too. Seriously, Nike, how does this inspire confidence?
Did it create buzz? Yes. Was
that the goal? I suspect that was
a huge driver behind the “leaked” footage. More importantly, did it make me want to support Tiger again – or beyond that, buy Nike? No. Will
I pay more for a Nike product, knowing that it’s more expensive because of
major endorsements with an athlete like Cheta, I mean, Tiger Woods? Hell no.
And that’s why I love the SNL take on the Nike ad. That spoof alone made
it worth staying up late to watch.
What's your take?