Ya'll come back now, ya hear?
Though this post is not going to help my hometown get any cred in the eyes of some of my co-workers, who think the Old North State is a backwoods land of Bud Heavy and NASCAR... this is pretty great. (And my hometown is way cooler, and farther from NASCAR, than Charlotte).
This billboard is spreading its smokey, peppery BBQ goodness to Charlotte, NC commuters each day at morning and evening rush hour – promoting local grocery chain Bloom. Leading consumers by the nose - do you think this tactic has staying power?