July 19, 2010

Ya'll come back now, ya hear?


Though this post is not going to help my hometown get any cred in the eyes of some of my co-workers, who think the Old North State is a backwoods land of Bud Heavy and NASCAR... this is pretty great. (And my hometown is way cooler, and farther from NASCAR, than Charlotte).


Behold - a billboard that smells like meat!


This billboard is spreading its smokey, peppery BBQ goodness to Charlotte, NC commuters each day at morning and evening rush hour – promoting local grocery chain Bloom.  Leading consumers by the nose - do you think this tactic has staying power?



Love it. My mouth is watering for a grilled steak! I think it works! ; )

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