August 19, 2010

Back to Basics

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I miss my pencil. During my adolescence very rarely did a day go by that at some point I didn't pick up my pencil and sketchpad and just draw. It may have not been for hours, but at some point in the day, I always put pencil to paper. It was an outlet for me and one that I miss terribly these days. Upon getting into this industry I had aspirational thoughts of sitting in front of a sketch pad all day and letting my ideas come flowing out of a pencil onto the paper. The reality is that I hear far more fingers clicking keyboards and mouse-clicks these days than pencils being sharpened. The computer has taken over as our creative outlet in this industry and it takes away from the tactile attachment that we had as aspiring creatives.

Now don't get me wrong, I wouldn't want to have the technology pulled away from me and go back to "the good ole days". I've grown very fond of my powerful cohort and wouldn't trade it for anything in terms of bringing my vision to reality. What I am saying is that we can't get away from our core. Too often I've seen designers go directly from a project briefing and plant themselves down in front of their rig and start right in designing on screen. They totally bypass a critical stage of the design process. The idea stage. Now one could argue that the initial designing on screen is the idea stage, it's just a modern day version of thumb-nailing, and I can see that. However, more often than not, designers get bogged down in the execution of only a couple of ideas and miss out on the exploration of the idea itself, the concept of the creative. At the end of the day the project will look good, and it is efficiently produced, but this process can lead to mediocre creative executions.

We need to be careful and not become slaves to our beloved technology. The next project you get, make sure to take that extra time to sit down and create for a while. Sharpen a number 2, dust off that sketchpad and feel the creation of that line.

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