August 25, 2010

Customization for the greater good

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A few weeks ago, I put up a post about how we receive our news, and how customizing the world's events to our preferences (and the preferences of our friends, via Facebook and Twitter feeds) could be bad news for the future good journalism.

As it turns out, customization isn't always a bad thing.

In preparation for the National Day of Service on September 11, nonprofit organization MyGoodDeed has launched a tool that allows you to choose a cause based on your likes and preferences, with the thinking that if you can choose a car, soul mate or news feed through customization, why not a charitable organization?

Follow the 9/11 National Day of Service on Twitter at twitter.com/911dayofservice.

-- Kate

@millerkm

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