September 23, 2010

Fill in the blank

Tipp-Ex-Hunter-Shoots-A-Bear
The viral YouTube campaign for European stationery Tipp-Ex, is impressively executed with a great story line and hilarious DIY finales. Created by French agency Buzzman, “NSFW. A hunter shoots a bear!” features a hunter who doesn’t have the heart to shoot a bear. From the ad next to him, he grabs the product for sale, a Tipp-Ex Pocket Mouse corrector, uses it to white out the title, then asks viewers to help him re-write the story. I had fun typing in various conclusions, (eats, fights, is) wondering just how far the hunter and bear were willing to go…

Although interactive viral ads or ads with the option to continue the story are not a new concept, (e.g.: Burger King’s Subservient Chicken, and One of the Lads more risqué ‘Dirty girls, clean cars’) they are definitely fun and memorable. Even though I probably haven’t used white-out since the 7th grade, because of this ad, if I ever came across a Tipp-Ex Pocket Mouse corrector, I might just have to buy it.

--Janis

Comments

Yeah I saw that ad on Youtube. Got to tell you, it's brilliant. The concept of "breaking the fourth wall" is not new, however the key here is to surprise people with something totally unexpected. And when people see this, they will certainly remember it.

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