Pure Thinking

CP+(A)B= Fat Fighters (Fat Liars?)

I'm just about speechless, so I'll let The Egotist do the talking.

"First, you make us fat with your inarguably fantastic cross-media approach to infiltrating our lives with everything The King, then you turn around and sell us a book explaining how we’ve been tricked into being fat. Pure. Freaking. Genius. (And we’ll admit, we can’t wait to read the book to absorb your insights.)"

I can't wait for it either, but in an entirely different way, because we all know by now not to take any book coming from CP+B at face value. If you don't know what I mean by that, let me refer to one from the comment vaults:

"Just so you know, Hooplanetics is already out. For those who had the brains to figure it out, it was secretly bound inside the back cover of the Hoopla book. (check out the scissor line clue around the naked man). Oh, and by the way, what friends of yours worked at CP+B? And what do you know about Alex B.? I’m guessing you don’t even know him enough to make a judgment. Good luck."

...So who knows what this book really contains. Knowing "Alex B," it's probably a chicken egg and straw. I just hope it's something teachers can use in ad class to demonstrate how advertising sucks your gooey brains out, because it will communicate that message it in the exact way that will make those kids just die to be in industry. Bittersweet, no?

Trendy or not?

Whether it's the latest  gossip in Hollywood or the biggest headline to hit CNN, these days it seems like the secret to success is being inline, hooked up and in touch with the world around you.  Luckily, Google can help that happen with a little tool called Google Trends. 

Unbeknownst to me, Google Trends has been keeping people up-to-date for the past two years, so if you've heard of it or if you use it, you're way ahead of me. 

For those of you who don't know, though, Google Trends lets you type any word you want into a search box and then it charts how frequently that word is searched around the world, giving you an international perspective of what's "in" and what's "out."  Hot Trends, a one-year-old addition to the Google tool, will keep you even more informed with its hourly-updated list of the 100 most searched queries of the moment.

So, if you've got a social engagement to attend, if you're looking for new small-talk material or if you're just trying to reconnect with the generation beneath you, try logging on to Google Trends to see what everyone's buzzing about.

The World is Free

On the random chance that some of you have been hankering to read Thomas Friedman's international bestseller The World is Flat, I felt it within my responsibilities to tell you that is now available for freesies. Click here to nab the audiobook in the form of a three-section download, made possible by what looks like a marketing ramp-up to Friedman's up-and-coming book, Hot, Flat, and Crowded: Why We Need a Green Revolution and How it Can Renew America.

Thanks for sharing, Core77!

VEAUX

Yep, that's pretty much what it is. Aside from that, it also happens to be good looking and easy to navigate. Aside from that, it was just born from beta yesterday, and its pages are already tossing out some great talent.

Play around with it here, and if you are unfamiliar to this breed of social network, spend some time getting to know behance- probably the most developed, most successful of them yet- and Humble Voice, a site that functions much like behance but has a younger vibe overall. All of these sites are perfect for keeping an eye on what's happening in all areas of the world and in all genres of creativity, so read up (and if it's relevant to you, join up).

Via NOTCOT