Many of the unwritten rules of business are being called into question with the state of economy. For example even beer sales are being impacted, which historically hold up better than other categories during difficult times. However, value priced (or cheep beers) are selling like gang-busters as consumers downgrade to less expensive options. One particular beer that is selling well is Pabst Blue Ribbon (more affectionately titled P.B.R. by fans), which has already made a resurgence in recent years before the economy headed to the tank. I love the fact that it’s hip to drink the beer I used to retrieve for my dad as a kid. Below are a few fun examples of how fans are connecting with the brand. - Tim
Chicago Man Plans His Beer-Can Burial
