Unlike the majority of US auto makers receiving federal bail out money, Hotwheels is staying the course anticipating strong car sales in 2009 despite its 14 percent drop in sales in 2008 due to disappointing holiday sales and the week introduction of its 40th anniversary car by Nick Lachey. Even with disappointing 2008 sales, the auto maker is showing strong sales volume of excess inventory because of consumer demand for lower-priced cars. Contrary to the current economic challenges, Hotwheels continues to lead the industry with innovative automotive design and features while maintaining the most competitive sticker price available .99-cents. The Telsa Roadster made the transition from Hotwheels toy pipe dream to concept reality, I hope America and Detroit can do the same.
Tim
