With the creation of the website came the desire to drive all marketing messages to go to the website to learn about your brand and product, and in many instances to buy. Ads in magazines, direct mail pieces, hand outs at trade shows, then email newsletters all had (or should have) "go to our web site for more information and buy now". Websites are wonderful as they are your virtual brochure and can be updated at anytime for the purpose you first designed them; to sell your brand and your product.
Smart marketers also use websites to keep existing customers happy and have them spread the word about you to others.
Some people believe that the advent of social media sites like Facebook and twitter has taken away the importance of a company's website. I totally disagree and feel the social media sites have made it even more important to keep your website the best it can be to sell and support your brand. The integration of the two can be a huge win when managed properly.
I recently started following Jeremiah Owyang's blog WEB STRATEGY. His recent article about "Corporate Websites and Social Networks Begin Integration" is a must read for anyone interested in leveraging the power of combining the best of both worlds of websites and social media. He calls it "Social Sign On". I call it the bulls-eye to get more prospects to your website to buy.
You can read his article here. Let me know what you think. How integrated are your website and social media strategies?
John Meyer firstname.lastname@example.org @johndmeyer