In a frantic race to keep up with today's media-savvy munchkins, Disney is revamping their website for the second time since 2006. Considering that the Disney site is already one of the most insane things on the internet, the fact that they feel like they are losing significance should make the rest of us puke our brains out in fear.
The new site will inlcude more video, more interactive games, and an immersive experience that spans from the Internet to the cellphone. For instance, children who create fairy avatars in Pixie Hollow, a virtual world hosted on the Disney site, will soon be able to create pet butterflies that "live" in their cell phones - a unique way to keep kiddies engaged even after logging off of the Internet.
An interesting article regarding the reasoning behind the upcoming changes can be found here, but if you choose to stop at this brief rundown, think about this: While it is true that teenagers today are intimidatingly tech savvy, it's going to be their little sisters and brothers that will really blow your mind. So, if you happen to be one of those people who make fun of your adult friends for watching High School Musical, it's probably in your best interest to shut up and saddle up. Seriously, shut up - Zac Efron is singing.