February 08, 2010

Super Bowl XLI: Caught with its Pants Down.

Let's be honest, how many more minutes did you spend commenting and critiquing last nights Super Bowl ads, than rehashing the on-sides kick or game winning interception? A Minnesota Vikings fan at heart, I was certainly more excited to discuss the new ads, than the game itself.

First comment: What was the reasoning behind the men-with-their-pants-down theme? Coca-Cola's Sleepwalk and Career Builder's Casual Friday even ran back-to-back!


Beyond the no-pants-party, there were some astounding firsts worth recognizing (no, I am not referring to most amount of whitey-tighties viewed in Super Bowl history). 

Rather, 2010 marks the year that social media made the big play.

As many know, Pepsi boldly chose not to advertise during the Super Bowl and instead went 100 percent to social media through the Pepsi Refresh Project. Pepsi is not the only one leveraging social media. In fact, many companies opting-in to the large Super Bowl media spend are utilizing social media to analyze the success of their placements. 

Intel paid CBS between $3 million and $4 million to air two commercials during the football game and to sponsor the post-game show. Now Intel's marketing department will be monitoring the social networks to determine whether the commercials were a hit among viewers. "It's the first time [Intel has] gauged audience reaction around an event by using social networks," said Intel spokesman David Veneski in an interview prior to the Super Bowl.

With Facebook and Twitter reaching record membership numbers and mobile subscribers on the rise, tracking immediate responses and reactions can be done simultaneously.

The conversation is still continuing. Follow #SuperBowl to hear more reactions, favorites and flops.

- Michelle


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This is a trending thing. The last few years, I have almost stopped watching commercials, knowing that they are becoming less and less entertaining.

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