Pure Thinking

New Site & Blog!

Pure launched its new website today! The blog now lives inside. Please check it out.

Find the surprise: combine a click in white space with the magic key to become a digital Godzilla.

Happy Anniversary Pure Brand Communications

Friday was Pure Brand Communications 7 year anniversary! 

What were some of the highlights of 2003?

• Nobody was "friending" anyone on Facebook as it would not exist for another year.
• Nobody was making calls on iPhones or reading books on iPads as it would be  a few more years for that technology.
• Lance Armstrong won his 5th Tour De France
• Do not call lists were started.
• Toyota overtakes Chrysler to get the number three slot in US car sales.
• Arnold Schwarzenegger was elected Governor of California
• The Matrix Reloaded was one of the popular movies of the year.
• Gregg and Dan started Pure Brand Communications and a year later Larry would join them.

Congratulations to the team at Pure Brand Communications. By following the Pure manifesto, as well as being creative, smart, and energetic, the team has successfully helped many clients be famous for who they are.

Happy Anniversary!

John Meyer

@johndmeyer

Elvis Yourself

Warner Bros., Elvis Presley Enterprises and NCM Fathom are commemorating the 75th anniversary of Elvis Presley’s birth by presenting Elvis on Tour: 75th Anniversary Celebration, a special in-theater event that celebrates the timeless music of the rock ‘n’ roll icon.

To spread the word and begin the celebration early, we've created an "Elvis Yourself" application. Check it out at: http://www.elvisontouronthebigscreen.com/elvis-yourself

Dispruptive Thinking

In an Advertising Age article written by Steve Knox, CEO of Tremor, a word-of-mouth marketing organization inside Procter & Gamble, Knox writes, “The brain is designed not to think.”  He believes our brains function in a static state and to get consumers to talk, we need to cause a disruption.  A disruption is the core of all word-of-mouth marketing, and it occurs when we give consumers a surprise that doesn’t fit inside their mental model and  also ties to the core of a category or brand.  For instance, let’s take a WOM campaign by Secret brand to illustrate his point.  The core thought of consumers in the category is the more active you are, the more you sweat and the worse you smell.  Hence, a message that says “The more you move, the better you smell,” inherently disrupts our thinking.  The message remains at the core of the brand, but offers enough of an altered message that consumers want to talk about it. 

I believe Steve hits the nail on the head with his thinking, and if you don’t believe me, read the entire article for yourself. I know you’ll be on my side in the end.

 

 

Is more ambient advertising a sign of the times?

Brandweek recently published an article providing some interesting insight as to why ambient ads are on the rise - the economy. According to BrandWeek, ads are popping up in more and more public spaces because these previously untouched areas are considered “found money.” So, is the ambient trend less a sign of creativity and more a product of the recession machine? And at what point will we capitalize on any and every visible surface to the point that ambient work can no longer stop traffic, turn heads, and wow the public?

--Kate

Shepard Fairey speaks

Shepard Fairey Interview

From the mean streets as a graffiti artist to winning Presidential campaign artist, Shepard Fairey talks about his influences, inspiration and DIY attitude that got him where he is today. An outlook and attitude that continues to evolve and influence generations to come. - Todd

Uniqlo Human Vending Machines

"Basically we’re going to have two mimes. A male and a female mime inside the machine. And the public can see them through glass. When you get there, we’re going to have Uniqlo reps dressed in the silver bodysuits. And they’re going to hold a thermograph scanner — think of an airport security machine. The thermographer identifies cold spots in your body. After you go through that, you go to the vending machine and push a button and the mimes are going to do a synchronized choreographed routine and then your outfit comes out."

This Holiday shopping event will work to promo Uniqlo's new line of Heat Tech Innerwear. Gizmodo seems wary, but anything involving metallic bodysuits has me sold.

Wipeout

So this is kind of like when you accidentally lock your cat in the dryer, but with a person. Not real of course, but still nice to watch when you're killing time at the laundromat.

Oh, and it's for Wipeout, a TV show that lets you watch people knock themselves out for $$$.

By Colenso BBDO; Via I Believe in Advertising.

Teethers

When I was little, me and my best friend thought that people-eating monsters lived in pool lights. I grew up in Arizona and pools were everywhere, so needless to say this and the accompanying terror ruined some slumber parties. However, now that I'm a grown up, I can see that Trident's take on things in lights- big, teethy things in lights- is a freaking brilliant idea.

Still, let's keep it out of the theaters playing movies rated G.

Becel // Elevator

Awesome ambient by Instanbul's Lowe for Becel (tagline: Love your heart).